First it was Virtual Laguna Beach, now MTV introduces “Virtual Hills” just in time for the premiere of the “The Hills” second season.
“Virtual Hills, an extension of the popular television show “The Hills,” which debuts tonight, immerses fans of the show in all the glitz, glamour and fashion of the LA scene. Virtual Hills replicates large portions of Hollywood and the popular venues where the cast members — Lauren “LC” Conrad, Heidi, Audrina and Whitney — hang out. Viewers can recreate their own drama in-world, meet other Hills fans and hang out with the cast, who will be actively engaged in curating the online experience.”
This virtual world launches tonight with a virtual premiere party and in-world appearances from the cast. Fans will be able to party with Lauren, Whitney, Heidi and Audrina and catch exclusive footage from the real season-two premiere party held at Club Area, an LA nightspot prominently featured in the show and built out in Virtual Hills.
“The Hills’ cast members will have a hand in creating in-world story arcs to guide fans’ virtual experiences. In the coming weeks, Lauren, with the assistance of Whitney, will launch a fashion challenge, host fashion shows and offer designing and modeling tips; Audrina, who lives for music,
will host concert events and other music series throughout the season; and Heidi will throw exclusive, invite-only parties for the ultra-cool and ultra-hip in- world.”
“There is so much similarity between where I live my real life and what I’ve experienced in Virtual Hills,” said Lauren “LC” Conrad, star of MTV’s “The Hills.” “I’m excited to interact with fans from all over the country and help program some of the in-world experiences to give viewers a virtual taste of my life.”